Are you running a business or looking to start one?
Then, there must be a number of things running through your mind on a constant basis – things that would be putting you in a tizzy about how you will handle resources, time, and the bandwidth on hand to create success when it comes to reaching your business goals.
One of the biggest challenges for any business is to reach its rightful place in the home or office of the end customer.
For this, the keyword is reached.
There are a number of ways to reach your ideal customer especially in this day and age of all things digital.
Yet, the human touch and the sound of a human voice cannot be stressed enough.
Hence, calling and talking or meeting people is still one of the ideal ways to close a deal, make a sale or find a conversion.
There are a number of ways to make contact and reach people whether it is online or offline.
While the online methods include social media and email marketing amongst a host of other measures, cold calling is one of the foremost measures to reach out to and make contact with your customers in the offline mode.
Many marketers shy away from cold calling as well as meetings, yet there are a number of cold calling tips that can help you effectively reach out to customers.
The main challenge while reaching out to people with cold calling is the way the customer perceives you.
If you are putting your best foot forward with these seven cold calling tips and tricks, you will be able to cut a more professional figure in front of your customers even as your conversion rates would soar.
1. Always ask about convenience
When you are cold calling someone, always remember that you have not taken an appointment for the call.
So it would be best to first ask the person at the other end if it is a good time to talk, rather than assuming they are free to talk since they received the call in the first place.
A small considerate question like this once can make things easier.
Make sure that the person at the other end is reassured before you start talking.
This will put you on a good footing.
2. Place your focus on the prospect
When you actually start talking to the client, one of the excellent cold calling tips would be to ask the client questions that pertain to the solutions that your client would want from your product or service.
Remember, you are looking at someone who could be facing problems that your products or services could fix.
Before getting straight to the point, it would be a good idea to start by asking a few questions so that you put the focus on the customer rather than making it sound like a pure sales call.
3. Do not sound scripted
One of the worst things you can do when you make a cold call is to sound scripted.
When you are making many of such calls in a day or a week, it can get easy to slip into a comfort zone and sound like you are reading out of a script.
At some point, you may even end up sounding mechanical.
While it is a good idea to be prepared with answers to frequently answered questions and to even have an elevator or quick pitch ready, you would do well to think of it as talking to a friend or someone you have just met a party so that you do not sound like you are desperately trying to close a conversion.
4. No sales on the first call
The first call would the only one that can qualify as cold calling.
After this, the prospect either agrees to be engaged on a more regular basis, or he or she may flat out refuse and not ask for any further calls.
So, it would be a good idea to not work towards closing conversion or a sale in the very first call.
5. Use a reassuring tone
It would be a good idea to reassure your client in the very first call during your cold calling process.
The point is to make the prospect relaxed enough to hear you out and to share information that can help you make a relevant pitch so that there is a surest conversion in the future.
This will also help the client look at your brand as a trustworthy one.
6. Planning is key
Plan a few questions before you actually call the prospects so that they can see that some research and care has gone into the call.
7. Ask for more
Remember to sign off with a call for action and ask for a specific time period within which you can call back or follow up.